Powering Performance with Selin Tur, Williams Grand Prix Technologies

Episode 109 of the eTech49 Podcast — a specialist electrification and PEMD (Power Electronics, Machines and Drives) advisory firm. This in-depth conversation covers the full spectrum of my career in electrification, from early hybrid electric vehicle research through the Formula E battery programme, Jaguar Racing powertrain development, and large-scale industrial electrification at CNH Industrial.

We discuss the technical realities of battery system design, the challenges of scaling electrification from motorsport to commercial vehicles, and how AI and scientific machine learning are transforming predictive engineering. A deep-dive for anyone serious about the future of electrified powertrains.