Selin Aria Tur at the Williams Heritage Collection

From the Race Track to the Boardroom

From pioneering the battery that powered every car in FIA Formula E, to scaling R&D teams across three continents, to leading Williams Grand Prix Technologies: I bring motorsport speed and precision to industries that need both.

Two firsts in one career: the powertrain behind Formula 1’s first hybrid Grand Prix win, and the battery that powered every car in Formula E’s first four seasons.

McLaren MP4-24, the first hybrid F1 car to win a Grand Prix
McLaren MP4-24, the first hybrid F1 car to win a Grand Prix. Hungaroring, 2009.
Mercedes HPP 2009 KERS unit
The Mercedes-Benz HPP KERS unit that powered it.

In 2008 I joined Mercedes-Benz High Performance Powertrains to work on the Kinetic Energy Recovery System. A year later the McLaren Mercedes carried it to Formula 1’s first hybrid Grand Prix win. At Williams Advanced Engineering I then led the battery that powered every car on the FIA Formula E grid for its first four seasons.

Williams Advanced Engineering Formula E Gen 1 battery
The Formula E Gen 1 battery, 2013.
Selin Aria Tur holding the Queen's Award for Enterprise in Innovation
The Queen’s Award for Enterprise in Innovation, 2018.

At CNH Industrial I built the electric powertrain organisation from the ground up across three countries, then as Global Vice President of Advanced Technologies and Innovations led hundreds of engineers on three continents across AI, robotics, digital twins, advanced materials and alternative fuels.

Presenting CNH Industrial's alternative fuels and electrification strategy at Capital Markets Day, Miami, 2022
Presenting CNH Industrial’s alternative fuels and electrification strategy. Capital Markets Day, Miami, 2022.

Today, as Managing Director and CTO of Williams Grand Prix Technologies, I bring that combination of motorsport engineering and corporate scale, with battery technology at its core, to organisations ready to move at motorsport pace.

Presenting Williams' Formula 1-derived engineering at the Williams Experience Centre, 2025
Williams’ Formula 1-derived engineering applied beyond motorsport. Williams Experience Centre, 2025.

Read the full story

Let’s talk

Speaking invitations, F1-derived engineering for your sector, or a conversation about technology leadership.